Red Ribbon Ply
Red Ribbon Ply is the biggest marketer of multi-use plywood and decorative veneers within the Indian organized laminate market. The client wanted to leverage its wide base of carpenters as well as architects. An app was chalked to facilitate bringing the two aspects of their core business on the same platform, engage with their network and develop a reward system for them.
The major challenge in this outing was devising a reward mechanism for the users of the platform. It took many brainstorming sessions to figure this one out since it is difficult to develop a system which is user-friendly and engaging for an already set up manual and traditional system.
- Future prospects and clients