How to Improve Your Search Engine Ranking

The Yahoo, Google, Duck Duck Go, Kosmix, Yebol, Bing are the various search engine available today. Well, what we know most is Google. Google Search, commonly referred to as Google Web Search or Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web, handling more than three billion searches every day. As of February 2015, it is the most used search engine in the US with 64.5% market share.

Google only loves you when everyone else loves you first

Now you might envisage the “Enchantment of Google”. Your Website is your online business. If you wish to highlight your online business then need to follow below trade secrets –

Content is the reason search began in the first place

Building great content and keeping it up to date is the key to SEO. Always keep your site updated with blogs consisting of the information which really helps readers. Also, content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date. Thereupon, keep your visitors always first.

Links Pointing to Your Website

Google ranks your page according to the number of links pointing to your page. If more links point to your page your site even performs more better.

Title Tag

Google seems to give gravity to the title of your page. Always assure to give the proper title to your page. The title should always be meaningful & must be related to your page.


Keyword research is a practice SEO professionals use to find and research actual search terms that people enter into search engines. Your page must contain the words that your user will search in Google. Google accepts 4 Keywords for searching. So, Always use relevant keywords.

Keyword-laden Links

If you think a particular set of words is relevant to your site, dont rely on some random site on the Internet to link to you with those words. Put them directly on your page.

Use Search Engine Site Map

If Google fails to discover some pages of your website then try to use sitemap that will easily help to discover that missing pages.

Robot.txt File

It’s a very good idea to create Robot.txt files which restrict Google or any search engine for going into certain parts of your website.

ALT text on Images

Try to insert text along with the image on your website. Since all search engines, including Google, are essentially blind, relying on words, they also need the ALT text. Search engine reads ‘ALT text’ like the other words in your website.

Dynamic Pages and Google

If you have dynamic web pages that you need to be indexed make sure you put a link to it somewhere on your website. Always remember that all the pages of your site can be found through at least one link on your site. If they are not linked to from somewhere, no one will be able to find it, neither Google nor your visitant (unless they consist supernatural power).

Track your website performance with an Analytics

There are heaps of choices to utilize; Google Analytics specifically is anything but difficult to utilize, flexible, and its free. Web investigation can let you know an incredible arrangement about how individuals collaborate with your website and the amount of activity the web crawlers are sending you.

Final Thoughts

Now, you might have got the complete stratagem on how to glint your website to rank #1 in Google. So gear up & highlight the spotlight of Google on your Online Business!!

Building a website without SEO is like building a road without direction. Hence, in case you need an expert help in improving the Search Engine Ranking of your website, you can contact Flying Penguins.