Digital Marketing Strategy for an e-commerce – Beginner’s Guide

Digital Marketing Strategy for an e-commerce

In today’s era of multiplicity, the quote – “Out of sight, out of mind” holds true, particularly in the branding world. Therefore, marketing strategies demand a constant evolution for the survival of a brand for years to come. Thereby, catching up with the age of eCommerce, digital marketing gained a strong foothold replacing conventional marketing strategies.

The right digital marketing strategy is a killer for your eCommerce to grow exponentially and turn into solid profit-making enterprise. Well, here is a list of basic yet impactful digital marketing strategies that cannot be missed upon.

 1.  Defining your brand

The act of knowing yourself as what entity you are as a brand plays a key role in defining your business to drawing perfect marketing for your business. The key elements in defining your brand are the unique value proposition, target market and uniqueness in your work.

  2. Product Development

This is an inevitable part of any business marketing. In eCommerce, engaging visitors through ranking in the search results is a challenging task in itself. Undergoing split tests will help identify the sellable products and also the marketing strategies are likely to sell too. You need to understand the type of products that people will buy but are not submerged under tough market competition.

  3. Keyword Research

Keyword research is a very important task in the entire digital marketing strategy for majorly two reasons. Firstly, for SEO purposes that includes the ranking of your product or services through google searches or whichever platform you use and also for driving the traffic to your listings. Secondly, keywords can serve in the conversions of visitors into potential leads. Brainstorm through relevant keywords and phrases that your target audience may search for. Also, search ‘related keywords’ to find more keywords that more profitable and high volume ones. To check Amazon-specific keyword search volumes, a good to tool to use is MerchantWords, which allows you to sort keywords by search volume and check for any high volume keywords you may have missed.

  4. Optimization of product listing

Well, optimizing your product listing focuses on two things broadly. Firstly, optimizing for searches that contain all elements for high ranking. Secondly, optimizing the product listing for conversions. In this entire process of optimization, the right keywords at the right place go a long way. One must have a list of primary keywords and long-tail keywords.

Apart from this, there are some key pointers that optimize sales conversions:

  • Be persuasive through your sales copy about your product and highlight the USP’s of your products that will increase its sellability
  • Feature your product strengths through relevant images that are of high quality and does the one-to-many communication efficiently 
  • Always remember to focus on the mobile-first approach and make sure your listing looks great on mobile devices

  5. Maximize your product launch 

    Everything happens over the right amount and method of publicity, isn’t it? The sale in the first week after the launch of the product is very vital for the ranking of your product. Therefore, always create a buzz ahead of your product launch, that will establish your product and publicize your brand. A product-focused marketing counts for strategic product launching includes basic steps like creating a landing page for the product and connect the audience through a strong email list. Also, positive reviews on your product, once it goes live, create a great impact on the sales and branding of your listing. Constant communication with your potential customers and asking them to review your product will again maximize your sales. If your business is new, then you may ask your friends and family to do the same. 

  6. External digital marketing 

Once the product is live the real marketing comes into play. There are a number of ways through which that can be done. PPC (pay-per-click) advertising involves some investment but it is beneficial particularly if you do not yet have a strong customer base. And over the last decade, digital media marketing evolved as an incumbent package in the marketing world. By creating engaging shareable content, you may reach a wide audience and increase the possibility of an increase in the potential audience. Moreover, content marketing can also prove to be highly effective wherein you post relevant blogs belonging to your niche and draw attention through insightful content and provide a link to your product in the middle of the article.

With a basic understanding of the eCommerce industry and marketing, you can chalk out a perfect digital marketing strategy that fits your product and helps to grow your customer base, while potentially growing your business in a short span of time.