You might be assured that your website is all well-designed and set, and you’ve put in all elements that may be important. Yet you notice that your conversion rates just don’t go up. There are some elements in website designing that may go unnoticed but are lowering your conversion rate. You must remember the whole point of having a website is to gain leads and sell your products. Your investment in the website is to convert. So, focusing on enhancing the aesthetics of the website alone is not enough. Some aesthetically pleasing elements can also kill conversion rates. These website design mistakes can spell death to website traffic and have a huge impact on conversion rates.
Here are some common website design mistakes that can ruin your conversion rate:
Mistake 1: Using an obsolete website design
There is plenty of up-and-coming technology that can help you upgrade your website design. If your website is about five years old or more, you definitely must think of upgrading it to a new web design. Visitors will leave your site as fast as possible if it looks like an old looking website. Certain modern elements are essential to keep conversion alive. Cheap or template websites do not have an impactful effect on the audience. The point to drive home here is to upgrade your website design to suit modern audience.
Mistake 2: Not having a prominent “call to action” button
Incorporating a “call to action button” highlighted on your promotional page is like serving your dish in a plate to a customer. It is easier for them to avail your services if they can quickly find the tab to click to get desired action. The definite goal of any website is to make more business. So, whether you are sending out mailers or your visitors are requesting a quote or trying to make a purchase, make sure that your “call to action” link or button that’s prominent instead of getting lost in web design.
Mistake 3: Excessively colorful page
That colors make a big impact on human psychology is a known fact. Having too many colors on your website page can be distracting to your visitors. Most colors are associated to different feelings and in fact, can work positively or negatively for you. Colors play a vital role in enhancing your web design. Stick to using 2 or 3 colors for your page or one color in different shades. Listed below are some of the feelings associated with common colors.
Mistake 4: Having way too many banners
Banners have this tendency to make the website look like an advertisement display. Too many of them can put your visitors off. Excess use of large images and banners make the website look cluttered masking real information of value. This definitely mars conversion rates and comes in the way of doing better business. Limit the number of banners you put on your web page and highlight only relevant images.
Mistake 5: Wrong selection of images
Using stock images are so outdated that they neither impress your audience nor make you look authentic. They are a big threat to your conversion goals. Pictures are worth a thousand words. Using authentic, high quality images of your product, workplace, team or service can add greatly to your credibility. Invest time and money in capturing aesthetic, meaningful images that are relevant to your business than going for easy stock images. Good visual content supports engagement and can boost your conversion rates.
Mistake 6: Hiding your best cards under the sheet
The average time within which your visitor decides whether or not he wants to stay on your website is only a few seconds. It’s important to grab their attention within this short span of time and keep them engaged. So, page fold becomes the most crucial factor when designing the page layout of your web page. All of the essential information has to be kept above the fold. Very few visitors tend to scroll below the fold to access real information. If your important website messages or call-to-action links are below the fold, there is a slim chance your visitors will go looking for it; and this can be a killer for conversion rates.
Page fold is where you need to focus most when designing your website.
Mistake 7: Not having smooth navigation around your website
First things first. Your website may have the best of content, images and videos but if the navigational experience around your website is bad, no visitor will stay on it for more than a few seconds. You can bid goodbye to good conversion rates if your website suffers from poor navigation. Spend time on employing the right tricks to design an engaging page layout, well-organized content and sound design to ease your visitor’s browsing experience. Your design should be such that your visitors find their way to the call to action effortlessly and in a flow. Smooth navigation is key to better conversion rates.
Mistake 8: Inefficient responsiveness
The technology world is rapidly changing and people today are using all kinds of devices on the go. What has become most important to consumers today is an enhanced web experience, be it on the phone or tablet or a desktop device. You cannot afford to ignore responsiveness of your website if you want to see an upward graph of your conversion rates.
Responsive web design means that your website adapts to fit various devices smoothly. It has a strong technological backing to work with equal efficiency in all kinds of devices so that user experience is not compromised. If you have been ignoring the responsiveness of your website, remember, your conversion rate will receive a serious beating. And what’s more, Google too prefers responsive websites over non-responsiveness. And you don’t want to upset the most popular search engine, do you?
Mistake 9: Having a sluggish site
Looking at the web world today, slow and steady can never really win the race. INVEST in building a good website. A slow loading website is clearly a result of bad coding, too many plugins, broken links and heavy images. Nobody is going to spend time on your website or give your site a second chance. Research shows that sites that do not load within 3 seconds are abandoned quickly. Don’t try to save on website designing cost. That is the worst thing you can do to yourself and your business. Real conversion happens fast. So, do not shirk on spending money on good development companies that can offer you better site speed.
The bottom line is that, the simplest of website design mistakes can kill your conversion rates in future. If your website is suffering from any of these, it is time you consider a new design. For more help on creating better website design, contact the Penguins!