So how many times today did YOU google something you needed? And how many of those times did you click one of the links that came up on the first page? 100% of the time? Well! That’s because the pages you ended up clicking were well SEARCH ENGINE OPTIMIZED.
The search engine is the only medium that can place your product or service right in front of your customer exactly when they want it. It is the most powerful medium to reach out to your customers actively. And this is achieved by SEO!
That SEO is dead and social media is “the” hotspot to improve website traffic is the biggest myth out there! Lead conversion by search traffic ranks way above social media traffic and before anyone tries to tell you otherwise, read ahead to know more about some of the SEO myths you should ignore.
With the Hummingbird update on the Google search engine, most people now question the use of individual keywords in their content. Although Hummingbird is designed to focus on the meaning of a phrase rather than the individual keywords, it unquestionably does, still, depend on the keywords. It’s just that the age-old formula of cramming meaningless content with keywords to improve your ranking wouldn’t work anymore!
However, if you publish quality content with optimal use of keywords, there’s no doubt that your landing page traffic will only improve. In fact, hummingbird update actually makes things easier for you as you can focus on quality content rather than your keyword ratio.
Content is key. But quality content; quality content is a winner! Cluttering your website with unending pieces of useless content crammed with keywords is not going to take you anywhere. What matters is that whether the content you have generated will go viral and be extremely readable. Emphasizing over quality with the right use of keywords is very important. It attracts more traffic to your website and invites visitors who really are interested in your products.
Building smaller content based on user’s needs which are also, more than 10 times better than your competition (read Google’s “10X rule”) is what is vital to good SEO.
Sadly, SEO is not a one-time effort. It takes time to kick in. Also, yes, it needs efforts and maintenance. Google changes its algorithms often and your SEO efforts need to be upgraded from time to time. The more you focus over a well-designed SEO strategy, the better your rankings and engagement factor.
If you forget about your links and content once it is optimized, pretty soon you will realize you have fallen into the canyon of link rotting, outdated content and competition getting the better of you.
Local searches, in fact, are more important than ever today. With Google’s Pigeon algorithm, the way distance determines rankings has turned 360 degrees. The emphasis is more on local searches. That means Google presents locally-available sites first to the viewer as they search for something on the web. Local SEO practices are very important for your business and can improve traffic to your site.
Trying to go for content marketing with incomplete high-quality keyword research can easily pull you down in your SEO rankings. Quality optimization matters a lot. Over-optimizing or keyword rich content can only penalize you and not improve your rankings. Keyword research is still very relevant. Look for other sources in addition to Google Keyword Planner to research keywords and also keep an eye on what your competitors are targeting.
Social media metrics and their effects on rankings may not be noticeable but they do make a difference. When power users with a sizeable number of social media followers share your content, it does massively improve your search traffic. Moreover, by engaging your audience better and giving users a great experience on your site you could improve the visibility of low-competition keywords on your site and greatly improve your ranking. So yes, Facebook shares, tweets and other social media signals do help improve your SEO.
No, no, no. You are getting it all wrong here. Bounce rates show how much time readers are spending on your page. So it’s easy to guess, if your site is full of junk with nothing to interest your audience, they are sure to leave faster. Higher bounce rates indicate that your readers are leaving faster which is not a good sign and Google does take note of it.
Google puts a lot of emphasis on whether your site is popular and interesting and that affects your SEO ranking.
For a fact, mobile is where most of your potential customers are. The recent boom in the mobile market has ensured that most people have smartphones and use it to access the internet and do shopping almost all the time. With Google having introduced the Mobilegeddon algorithm in its search engine 3 years back, the rankings of mobile-friendly websites with great user experience has gone up steadily. Most web companies are taking the mobile-first approach too where the responsive web pages optimized for display on differently sized smartphones automatically giving the user good navigational experience. Mobile-friendliness boosts the SEO rankings for sure!
The reality is, images do need optimization. Including alt text along with your image name enhances the visibility and relevance of your page and optimizes it well. Image file names incorporated with keywords appropriately boost the visibility of your webpage and targets your users directly to your website. Image SEO is much underrated as an important method to improve rankings.
Experts claim that keywords targeted to anchor text can never go out of fashion. It is actually an important ranking factor. Anchor text is text which opens to your target page directly when clicked. While over-optimized anchor texts can do more harm to you than good, aptly optimized anchor texts can be really useful. Diversifying the anchor texts on your page to include a wide range of keywords that come naturally in the flow of the content works wonderfully.
SEO works great as long as you are not stagnant about it. Revamping your SEO strategies time to time and adding new elements to your sites can markedly improve your rankings. So, don’t go about believing these myths and losing your trust in the power of SEO!
Ask us to know more about how to better your website traffic using SEO.